Mediapain 2025

The annual Mediapain conference, organized by the Media Development Foundation in Kyiv, is a key event for Ukrainian media managers and professionals.

2025 has already marked the beginning of an era when support is disappearing, and control is increasing. For the past three years, Ukrainian independent media have had to balance their vision and external expectations. As pressure mounts, independent journalism in Ukraine faces a new challenge on the eve of the upcoming elections — its very existence is at stake. However, this moment may also present a unique opportunity to reconnect with the audience, transforming it from a passive observer into an engaged ally — before someone else defines their reality as “truth.”